your sip aip actually manages itself.
an Automated Investment Platform. a sip is fixed — same fund, same date, forever. this one moves with the market: buying what’s working, booking profits at target, and holding cash when nothing’s worth buying.
- Your money stays in your own demat account.
- Orders are placed through your own SEBI-registered broker.
- Pause or stop any month. No lock-in, no exit penalty.
Illustrative view. Not live data or a recommendation.
you set it up once. then nothing.
link your broker and set a monthly amount. that's your whole job.
watches the market around the clock, moves your money between etfs, and holds cash when it should.
places every order in your own account, and shows you what it did.
your broker keeps the money. uppside does the managing.
see what your sip aip turns into.
Illustrative only. Not a forecast, and not a projection of Uppside’s returns.
by invitation only.
we take on a limited number of investors, and review every request personally.
questions, answered.
What's an AIP?+
An Automated Investment Platform. A SIP puts the same amount into the same fund on the same date, forever — the only thing automated is the debit. An AIP automates the investing itself: what to hold, when to add, when to trim, and when to sit in cash. Uppside is India's #1 AIP.
What is this, in one line?+
Automated ETF investing. Instead of your money going into one mutual fund, we put it into a small, deliberately chosen set of ETFs — and move it between them as markets shift. Everything sits in your own demat account.
How is this different from a mutual fund SIP?+
A fund charges an expense ratio every year and often penalises early exits. This is built on low-cost ETFs in your own demat — no exit load, no lock-in, and you can stop any time.
Why ETFs and not mutual funds?+
An ETF gives you a fund's diversification with a stock's freedom. One line item gets you a whole sector or index, it's priced live all day so you always know what you're paying, and you can buy or sell the moment you want — with no exit load, no lock-in, and a fraction of a fund's yearly fee. We don't buy all of them; we pick a small set deliberately and manage what you hold.
How is this different from a traditional wealth manager?+
Your portfolio is checked around the clock rather than reviewed once a quarter. The moment your mix drifts it's corrected, instead of waiting for a call that may never come. It acts on its own within rules you agreed to, and you see every move the day it happens — not in a PDF that's months out of date.
Do you hold my money?+
Never. The ETFs sit in your own demat account with your own SEBI-registered broker, in your name. Uppside provides the research and the automation — we can't access, move or withdraw your holdings.
Why do I need an invite?+
We keep the number of investors we take on deliberately limited, so each one gets proper attention. Requesting an invitation takes a minute and isn't a commitment.
What about risk?+
These are market investments, so returns aren't guaranteed and some years will be down. Spreading across ETFs that don't all move together is what softens the blow, and you can pause or stop any month.